Blog
Everything you need to grow on the App Store
Keyword research, ASO and App Store analytics, written for developers who ship their own apps.
5 keyword research mistakes indie developers keep making
Chasing head terms, ignoring your own title, and four other habits that quietly cost you installs.
ASO vs. paid UA: where solo developers should focus first
Paid acquisition buys attention you stop owning the moment you stop paying. Here's how to think about the split.
How to actually read your App Store Connect analytics
Impressions, product page views, conversion rate: which numbers mean something and which ones will mislead you.